Hobby to Business – Mad Mog’s Purrfect Designs

Jules Holbrook aka Mad Mog Jewellery constructs intricate chainmaille jewellery. We asked Jules to tell us how her passion has turned from hobby to business.

Finding the missing link

Something of beauty from little rings

I know it’s a cliché, but I’ve loved art and craft all my life. However it wasn’t until my four children became more independent that I decided to get serious about it. In my late thirties I went back to college, starting right at the bottom with a GCSE in Art and Design, and culminating in a BA (Hons) in Craft Design. After finishing my degree I had big ideas about earning a living as a ceramicist. Real world finances intervened and I started looking for other materials that didn’t need quite such a big initial outlay. I played around with resin, mosaic, textiles, bead weaving…you name it I’ve probably tried it. I had so much fun, but still didn’t feel I’d really found my ‘thing’. Then by chance I picked up a chainmaille kit at one of the Hobbycraft shows in Birmingham, and that was it. The magic of combining little rings of wire and making something beautiful still amazes me.

Keeping a paw in

Mad Mog's mad mogs - Radar, Willow and Smokey

I’d been chainmailling for a couple of years before deciding to take the plunge in June and starting up Mad Mog Jewellery. Friends and family kept saying I should sell my work, but it’s a very scary thing to think about. My business name was inspired by my totally delinquent cats. Radar and Smokey are the Bonnie and Clyde of the cat world, and Willow is a little cross-eyed tortoiseshell who can melt the hardest heart with a look.

She who dares

Copper tones for Autumnul style

The first thing I aimed at doing was getting a presence on the web. I don’t drive, so I am restricted as far as craft fairs are concerned. I set up a shop on Folksy and Etsy, made a Facebook and Twitter page, got a domain name, web space and suchlike. I am working on my website and hope to have that live soon. I have done a few local fairs. I only sold a few pieces, but the experience and feedback made them worth doing. Getting your name out there so that people actually know you exist is the number one priority. I aim to do more local fairs next year. It’s slow going, and I often feel totally out of my depth, but it’s also very exciting and I’m really glad I plucked up the courage to give it a go.

Showcase your concern.

Intricate chain maile close up

We will be keeping an eye on Jules’ progress and are sure that she will be a great success with her stunning style. We’ll be sending her a little parcel of goodies for her contribution to the Bead Barmy blog.

Have you managed to turn your beading hobby into a business? We’d love to hear about it, whatever stage you’re at, whatever size and however successful it’s been. Tell us about reasons why you started, the ups and downs and what the future holds. Please send us a bit about yourself to creative@beadsunlimited.co.uk in an email entitled ‘Bead Barmy Hobby to Business and we’ll be in touch. Ideally, we’d like a few pictures of your work included and one of yourself. Please ensure that the pictures are no more than 5mb in total for each email.